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Creative Innovation
for the Luxury and
Premium Lifestyle Industry

We are SG Cartel. A cadre of strategic and creative individuals that come together to create bespoke tailored solutions for clients in the cultural and consumer lifestyle space

Client Experience

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Fashion

Ace Harper
Adidas
Calvin Klein
Chanel
DKNY
DVF
Elite World Group
H&M
Michael Kors
Moncler
Mr Porter
Nike
Purple Brand Denim
Supreme

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Beauty

Augustinus Bader
Auteur
Coty
Estee Lauder
Summer Fridays
Victoria Beckham Beauty


Lifestyle

Absolut
Aibnb
American Express
Apple
Google
LVMH
Laughing Man Coffee
Minotti / Mass Beverly
Pernod Ricard
Samsung
Standard Hotels

What We Do

Yes, we do all the things you’d expect—but our model and process open the door to unconventional thinking. Need a restaurant for your brand? We can build it with you. A Hollywood movie? We know the right people. We're never limited by traditional agency capabilities, which means our creative possibilities are endless.

Strategy

Brand Positioning
Brand Architecture
Campaign Strategy
Content Planning
Marketplace Intelligence
Media Strategy
Media Buying



Creative

Branding/Visual Identity
Packaging
Campaign Concepting & Execution
Art Direction
Website & E-commerce Design
Graphic Design / 3D Rendering
Copywriting


Content Creation

Video
Photo
Digital/Graphic
AI Created
Experiential/Pop-up
AR/AI/VR
Art Buying


Innovation

“Cross Pollination” Brand Innovation Workshops
Brand Experience Innovation
New Service & Experience Design
New Product Development
Operations Innovation
DTC Operational Modeling
Licensing/Collabs