We are SG Cartel
SG Cartel utilizes a non-traditional creative services model. We are cadre of strategic and creative minds who come together on a project by project basis to create bespoke surgical teams to solve a common business or cultural challenge.
A global coalition, SGC utilizes a core team of multi-disciplined leaders with generations of experience between them, but taps into a vast hand-picked network of strategic, creative, product and technological freelance talent in the luxury and premium lifestyle space. The characters that create, not curate, with no desire to work at large monolithic agencies anymore.
This method, marrying experience with original freelance talent, allows Sui Generis to expedite process, have empathy for our client’s business and let’s us us work with the best possible talent both within the strategic creative services industry as well as those outside of it, thus creating the perfect custom-fit solution for our client’s needs. We are your architects and your general contractors all in one.
We’re more agile, flexible, and responsive to clients’ needs than any traditional agency can be. It also means that the money you spend with us goes toward the success of your project, not subsidizing someone else’s. If a particular designer, copywriter, strategist or SME is put to work on your project, it’s because they’re exactly the right person for the job. All killer, no filler.
SGC believes in business-driven creative. Our work may be beautiful, but it’s built with brains, and we’re all about the bottom line. We succeed when our clients win customers – not when our work wins awards. A few core values help us deliver on bold promises.
Originality
In today’s attention economy, safety is a high-risk strategy. You need to be audacious if you want to win hearts and minds. But originality isn’t novelty. It’s anti-gimmickry. SGC builds brands that people love because they offer something not only new, but authentic.
Diversity
We see diversity as an ethical must. But it’s also a critical creative resource. We want our clients to define the culture, not climb on the bandwagon. We know that paradigm-shifting creative comes from curiosity and collaboration between people from differing backgrounds and perspectives.
Excellence
We don’t chase unicorns. We design them from hoof to horn. Excellence isn’t a matter of luck, it’s a habit: it’s where perfectionism and pragmatism meet. Our clients expect the highest quality of work. We astonish them with our consistency.
Integrity
Trust and transparency are paramount. Our hybrid business model – with one-off teams precisely scaled to project specs – offers clients maximal return on investment. But it also guarantees them zero bullshit. Crystal-clear costings, timeframes, and lines of accountability are foundational to the way we work.
Working with, Not for
We work on the same side of the desk as our clients. Our client teams are designed not only to give superlative service and bang for buck, but to integrate seamlessly with your own. They’re also built with chemistry in mind: we assign talent based on enthusiasm for your project, not just availability.
Our process is likewise tailored to each unique situation. Typically, however, we kick off with an immersive research period, including a sequence of workshops with key stakeholders. These are dynamic and collaborative sessions, aimed at generating, capturing, and refining great ideas.
The output of these workshops—in the form of a detailed strategy brief—helps steer our creative journey, bringing your team and ours together with a shared vocabulary and vision. This gives you a clear set of expectations about progress, deliverables, costs, and accountability.
